What is local SEO?
Local SEO is the work that makes a business show up when someone nearby searches for what it sells: "restaurant Santana", "estate agent Funchal", "guesthouse near Pico Ruivo". Google decides those results from three things: how relevant your profile and website are to the search, how close you are to the person searching, and how well known you are, which mostly means reviews and mentions on other sites.
We cannot change the distance. We work on the other two.
What do you do on Google Business Profile?
- Create or claim the profile and verify it with Google
- Choose the primary category that puts you in the right comparison set, plus secondary categories
- Write the description in English and Portuguese, add services, opening hours and photos
- Make the name, address and phone match your website and every directory exactly
- Set up a review link and a way to ask for reviews, including NFC tags at the counter
What changes on the website?
- One page per service or product line, each answering the questions customers actually type
- Separate English and Portuguese pages, linked with
hreflangso each language ranks - Structured data (
LocalBusiness,FAQPage,BreadcrumbList) that tells Google and AI assistants who you are and where - Google Search Console and Bing Webmaster Tools verified, with a sitemap submitted
- Fast pages: we test every site on Google PageSpeed Insights before launch
How do you grow reviews?
Reviews are the signal a small business can grow fastest. The easiest moment to ask is face to face, so we combine the profile with an NFC card or table tag that opens your review form in one tap, and an automated follow-up message after a visit or stay. We never write or buy reviews: Google removes them and they can get a profile suspended.
Does this help with ChatGPT and AI search?
Partly. AI assistants build answers from pages they can read and from third-party sources they trust. Clear pages with direct answers, real prices and structured data make your site easy to quote. Comparative questions such as "best restaurant in Santana" are usually answered from review sites and travel articles, so we also list you in the directories and roundups that cover your sector.
How much does local SEO cost?
| Package | Local SEO included | Price (excl. IVA) |
|---|---|---|
| Essentials | Google Business Profile set-up | from €1,500 |
| Growth | Profile + SEO foundations on a multi-page bilingual site | from €4,900 |
| Elite | Full strategy, premium site and quarterly consulting days | from €9,900 |
Results build over months, not days. We tell you what we will measure before we start. Compare everything in each package.