What does a strategy engagement cover?
- Positioning: who you serve best and why they should choose you over the alternatives on the island
- Offers and pricing: what to sell, how to package it and what to charge
- Customer journey: how people find you, contact you and buy, from Google to WhatsApp to review
- Channels: Google, Instagram, booking platforms, partners and email, and which ones to drop
- 90-day roadmap: priorities, owners, budget and the numbers to watch
How does it work?
- Discovery call to understand the business and your goals.
- Audit of your offer, customers, website, reviews and current tools.
- Strategy workshop to make the key decisions together.
- Written growth plan with a 90-day roadmap.
- 30-day check-in to adjust the plan against real results.
What does ongoing consulting include?
- Monthly growth reviews against the numbers in your plan
- Marketing and sales coaching for you and your team
- Google Business Profile management and a system for collecting reviews
- Email marketing set-up and campaigns
Consulting suits owners who want a second brain on every important decision without hiring a full-time marketing manager.
Why start with strategy?
A website, NFC cards and automations each work better when they push in the same direction. Starting with strategy means the site speaks to the right customers, the cards open the right page and the automations handle the enquiries that matter most.
How much does business strategy cost?
| Package | Strategy | Price (excl. IVA) |
|---|---|---|
| Essentials | Strategy session and action plan | from €1,500 |
| Growth | Business strategy workshop | from €4,900 |
| Elite | Full brand and growth strategy + quarterly consulting days | from €9,900 |