What was the brief?
- Reach hikers while they plan a Madeira trip, not only once they search for the lodge by name
- Work in English and Portuguese
- Send guests to direct booking instead of paying commission on every stay
- Let the north-coast photography lead the page
What did we build?
- A bilingual home page with the four room types: Superior Deluxe, Superior with Balcony, Double or Twin, and Single
- Booking buttons linked to the lodge's RoomRaccoon booking engine, plus WhatsApp
- A guide to six walks near the lodge: Rocha do Navio, Miradouro do Guindaste, Cascata Água d'Alto, Caldeirão Verde, Pico Ruivo and Ponta de São Lourenço
- A guest reviews section and photo gallery
Which pages answer hikers’ questions?
| Page | Search it answers |
|---|---|
| Hikes near Santana | Which walks start near Santana |
| Levada do Caldeirão Verde | How to walk the Caldeirão Verde levada |
| Pico Ruivo from Santana | How to reach Madeira's highest peak |
| Where to stay in Madeira for hiking | Which part of the island to base a hiking trip in |
| Santana, Madeira | What Santana is like and how to get there |
| Madeira hiking FAQ | Practical questions before a hiking trip |
What is under the hood?
- Static HTML hosted on Cloudflare Pages: fast, secure and cheap to run
- Structured data for
LodgingBusiness,WebSite,BreadcrumbListandFAQPage - Google Search Console and Bing Webmaster Tools verified, with a submitted sitemap
- A Google Business Profile that points to the site
What are the results so far?
We will publish traffic and direct-booking figures once there is a full season of data to compare. The lodge's guest rating of 9.1/10 from more than 600 guests, shown on its site, comes from the hospitality, not the website, so we do not claim it here.
What does this mean for your business?
The same approach works for any Madeira business that depends on visitors finding it online: a fast bilingual site, pages that answer the questions customers actually search, structured data, and a direct route to booking or WhatsApp. See website design.