Who is behind Kairos?
Kairos was founded by Luís Miguel, who lives in Santana and runs Casa Os Manos, a hikers' lodge above the village. Running a guesthouse means dealing every day with what most island businesses deal with: booking-site commissions, reviews, WhatsApp messages at all hours, and visitors who plan their trip on Google and AI assistants long before they arrive.
Building the lodge's website, Google profile and booking routines is where the Kairos approach comes from. Clients get methods that have already been used on a real business, not theory.
Why the name Kairos?
Kairos (καιρός) is the ancient Greek word for the right or opportune moment, as opposed to chronos, clock time. Good marketing is mostly about timing: being found at the moment someone is deciding, and replying before they move on. That is the idea behind every service we offer.
How do we work?
- Strategy call on WhatsApp or video.
- Written proposal with scope, timeline and price, so you know exactly what you are buying.
- Build with review rounds on a live preview.
- Launch and measure with Google Search Console, your Google Business Profile and simple monthly numbers.
Where do we work?
In person anywhere on Madeira, from Santana to Funchal, Machico, Calheta and Porto Moniz. Remotely across mainland Portugal and Europe. We work in English and Portuguese.
What do we not do?
- We do not buy or write fake reviews.
- We do not promise first place on Google.
- We do not lock you in: your domain, website files and Google profile stay in your name.